Complete Exploration of the PESTLE Analysis of Starbucks

Starbucks is among the most popular coffee shops you can find globally. But, as we observe, more coffee shops are showing up everywhere. With that, it is good to view the PESTEL analysis of Starbucks. This way, the business will know how they can improve. You are lucky since the discussion in this post is the one you need. The post will give you complete information about the Starbucks PESTLE analysis. Plus, you will also know the remarkable online tool to use for creating the diagram.

• Part 1. Best Tool to Make Starbucks PESTEL Analysis
• Part 2. Introduction to Starbucks
• Part 3. Starbucks PESTEL Analysis
• Part 4. FAQs about Starbucks PESTEL Analysis

Part 1. Best Tool to Make Starbucks PESTEL Analysis

The PESTEL analysis of Starbucks is important for the company. With the help of the diagram, the founders can identify opportunities and threats. Also, the company will know how to develop its products and services. To make the PESTEL analysis, use MindOnMap. The online tool can help you create the diagram with simple methods. The online tool has an intuitive interface, making it perfect for beginners. The functions are easy to understand and simple to use. It has all the things you need for creating the PESTEL analysis. You can use various shapes and text with various fonts, sizes, and colors. The tool offers a theme feature that allows users to make a colorful PESTEL analysis.

Moreover, MindOnMap has more features to provide during the diagram-making process. Since it is an online tool, you can enjoy its collaborative feature. By sharing the link, other users can view the diagram. Also, they can edit the output if you need. Plus, you can save the final output to various file formats. The tool allows you to save the PESTEL analysis to PDF, PNG, JPG, DOC, and more formats. MindOnMap is accessible to all web platforms, making it convenient for all users.

Part 2. Introduction to Starbucks

Starbucks is one of the most successful coffeehouse chains in the world. The company started in 1971 at Seattle’s pike place market. It only has a single store and a merchant of ground coffee, spices, tea, and whole bean. The president and CEO of Starbucks is Howard Schultz. Then, he left Starbucks and started his coffeehouses. But, in 1987, he bought Starbucks with the help of other investors. As of 2021, Starbucks has 17,000+ stores. They have stores in Canada, Taiwan, the Philippines, Australia, and more. Aside from ground coffee, tea, and spices, the store can offer more. They offer beverages like espresso (hot and iced), mugs, sandwiches, frappuccinos, and more.

Part 3. Starbucks PESTEL Analysis

In this part, you will learn all the factors that may affect Starbucks using the PESTEL analysis.

Get the detailed PESTEL analysis of Starbucks.

Political Factors

In this factor, you will see the influence of the government and policies on Starbucks. See the factors below in its environment.

◆ Integration of the market.

◆ Government support.

◆ Developing countries.

The political integration will be a good opportunity for the coffeehouse business. This factor can help the store to grow and develop. Another factor is the government's support. Government plays a big role in the development of Starbucks. The best way is to improve infrastructure and make more consumers and suppliers. A developing country is another factor you need to consider. A stable country will allow the store to gain more consumers and stores.

Economic Factor

This factor concerns the economic trend and conditions influencing the business. See below the economic factors Starbucks faces.

◆ Growth in developing countries.

◆ Unemployment rates.

◆ Rising labor cost.

The growth of developing countries is an opportunity for the coffeehouse business. The store can have more revenues from different markets worldwide. Additionally, the declining unemployment rate is also a good factor. It means that there will be more consumers that can buy products and services from the store. Also, the threat Starbucks can face is the rising labor cost. It is because it can increase the store’s spending on the ingredients. In this factor, it is important to consider the rising labor cost, rates, and the countries.

Social Factor

In this part, you will see the social trends and conditions that affect the business. The business must consider the external factors below.

◆ Growing middle class.

◆ Growing coffee culture.

◆ Health consciousness.

Due to the growing middle class and coffee culture, it will be an opportunity for Starbucks. The store can gain more income based on the rising demand for coffee. As we all know, people nowadays love coffee. With this, the store will get more customers, making it a good impact for them. Another factor is health consciousness. Starbucks can offer healthful products and services. This way, they can attract more customers, especially health-conscious consumers.

Technological Factor

In this part, you will know how technologies influence Starbucks. Technologies have a significant role in the improvement of the business. See the external factors below.

◆ Online purchases (mobile).

◆ Technology for making coffee.

◆ Coffee machine for home use.

The store must create and improve its online application to gain more revenue. With the help of mobile devices, consumers can buy products and services online. Another factor is the technology for making coffee. In this part, farmers have an important role. Founders or managers from the business must check the technology used by the farmers. So they will know how the technology can work. But there is also a threat: the coffee machine for home use. This may affect the business and lessen the number of customers. Starbucks needs to create a solution to this factor.

Environmental Factor

The environment may influence the business. Starbucks needs to consider the proper use of its materials. Check the factors below that may influence the company.

◆ Access to source materials.

◆ Support for environmentally friendly products.

Since beans are from farms, Starbucks must protect its environment. This way, they can access more materials for the coffeehouse business. It is an opportunity to have more supplies. Another factor is the support for environmentally friendly products. The best example is the business can use more recyclable materials. It is for merchandise and products.

Legal Factor

The legal factor is about the regulations and laws the business needs to follow. See below the external factors that may affect Starbucks.

◆ Product safety regulation.

◆ Increasing employment regulations.

By satisfying product safety regulations, the business will have an opportunity. With this, there is a high possibility for the business to improve more. Increasing employment regulations can be an opportunity and threat for the business. In developing countries, it threatens the coffeehouse business’ access to the labor market. It also includes the price of coffee beans. Additionally, this factor can affect the business through spending on human resources.

Part 4. FAQs about Starbucks PESTEL Analysis