Be Knowledgeable about the PESTEL Analysis of Google Company
In this guidepost, you will learn everything about the PESTEL analysis of Google. It includes the factors that have relevance to Google. With this, you will discover how these factors may hinder or help the company to develop. You will also discover the most remarkable tool to use when creating the Google PESTLE analysis. If you are eager to learn everything, start reading the article!
- Part 1. Remarkable Tool to Make A Google PESTEL Analysis
- Part 2. Introduction to Google
- Part 3. Google PESTEL Analysis
- Part 4. FAQs about PESTEL Analysis of Google
Part 1. Remarkable Tool to Make A Google PESTEL Analysis
Do you prefer creating the Google PESTEL analysis online? Then, it would be helpful to read this section. Creating the PESTEL analysis is challenging, especially if you have no idea what to do. If so, use MindOnMap. This tool offers an understandable interface, making it suitable for everyone. MindOnMap can provide the things you need to create the PESTEL analysis, including shapes, lines, text, tables, themes, and more. After proceeding to the tool’s main interface, you can already choose the General option to use various shapes and text.
Also, you can find the Theme feature on the right part of the interface. If you prefer changing the color of the shapes, use the Fill color option on the upper interface. You can even change the color of the text using the Font color option. This way, you can create a diagram with exceptional content and with a colorful appearance. Furthermore, MindOnMap has a saving feature you can enjoy. The tool can save your output per second without clicking the Save button. With that, you can ensure the safety of the diagram.
Secure Download
Secure Download
Part 2. Introduction to Google
Before we proceed to the PESTEL analysis of Google, let us give you an introduction to Google. To give you complete information, Google is an American technology company. It focuses on artificial intelligence, search engine technology, advertising, and more. It has technological advantages in AI and has market dominance. With this, Google became the most powerful company in the world. Also, it is the most valuable brand and search engine. The founders of Google are Sergey Brin and Larry Page. They founded the company on September 4, 1998.
The primary business of Google is internet-related products and services. See the details below about what Google can offer.
1. Search
The most used search tool in the world is Google. It can provide users with related search results from the website.
2. Hardware
Google can also offer hardware products. It includes Google Pixel smartphones, Chromebooks, and more.
3. Software
Google can provide various software for users. These are Chrome browsers, Gmail, Google Docs, Sheets, and Android mobile OS.
4. Advertising
One of the primary incomes of Google is advertising. Google can offer different advertising services. It is through the Google marketing platform and ads.
Part 3. Google PESTEL Analysis
In this part, you will discover the PESTEL analysis of Google company. These are the factors that may affect the company.
Get the detailed PESTEL analysis of Google.
Political Factor
Digital Advertising and Regulation of the Internet
The main source of Google’s revenue is online advertising. It influences the regulations set by governments globally. Other political factors can affect the company’s operation. It includes data privacy laws, content policies, and ad regulations.
Access to information and censorship
Almost all governments can control the information on the internet. There are some countries where censorship of the internet is prevalent. This issue can limit Google’s services which may affect the company.
Political Stability
It is important to consider the political stability where the company operates. Google can affect the growth of the company in a negative way. It might happen when there is political instability, conflicts, wars, and more.
Economic Factor
Global Economic Health
The revenue of Google can affect the overall health of the global economy. The income of Google is possible to increase due to economic prosperity.
Inflation Rates
Inflation in all different countries can influence both pricing and costs. If there is high inflation, the cost of operation may increase. Then, Google can invest more when there is low inflation.
Technological Investment Trends
The level of investment in technology is another economic factor the company needs to consider. There will be an opportunity for the company’s development due to high investment in technology and internet infrastructure.
Consumer Spending Habits
Another way to increase revenue is through stores and other paid services. It is about the ability of consumers to spend on particular Google's services.
Social Factor
Localization and Culture
Since Google operates globally, the company must consider various languages and cultures. It will be great if the company can effectively work in various countries without problems. There will be great success in different countries.
Demographics
Changes in demographics may affect the company. It includes the population growth rates, ages, income levels, and more. Google needs to make a solution about the actions needed to take when change occurs.
Adaptation of Digital Culture
This factor can influence the company’s business. There will be an opportunity for a country with high digital literacy and internet usage. It means that Google can have more consumers and users that may visit or use Google.
Technological Factor
Artificial Intelligence
The company invests in artificial intelligence. It can help the company give satisfying services. It includes Google Translate, Google Assistant, and more. Having this kind of factor can help the company offer more services. It may also put Google, an advantage over other competitors.
Cybersecurity
One of the threats in the company is cyberattacks. Since we are in a world full of digitalization, the company must consider this factor. Investing in cybersecurity is necessary for the company. It is to secure data and maintain the trust of consumers.
Environmental Factor
E-waste
This environmental factor is about the disposal of tech hardware. It contributes to the increasing e-waste problem. With hardware products, the company needs to consider how to reduce, recycle, and handle waste effectively.
Climate Change
The effect of climate change can hinder the operations of the company. Google’s data centers need to be in good environmental condition. Additionally, consumers are demanding more sustainable services and products.
Legal Factor
Cybersecurity Laws
It is legal for Google to secure its user’s information. Various countries have various laws and rules about cybersecurity. Google needs to follow these laws.
Data Privacy Laws
The data is important around the world. The company must protect the data of its consumers. It is because the company’s role is to collect, store, and process users’ information.
Employment Laws
Google must follow different employment laws. It includes wages, working conditions, opportunities, and diversity.
Further Reading
Part 4. FAQs about PESTEL Analysis of Google
What factors affect Google?
Many factors may influence Google. It includes political, economic, social, technological, ecological, and legal factors. These factors can give opportunities to the company’s development. Also, they can view possible threats that may occur.
Why is Google a competitive threat?
It is because of its external factor's stability. It makes the macro-environment grow. It includes Google. On the other hand, there are threats the industry may face. An example is online companies. It can decrease the number of its consumers.
What is Google PESTEL analysis?
Google PESTEL analysis is a business analysis tool. It helps Google identify possible opportunities and threats. This way, the company can implement strategies for their development.
Conclusion
This PESTEL analysis of Google highlights the possible opportunities and threats to the company. The post provided you with enough ideas about the discussion. Additionally, if you want to make a PESTEL analysis online, it would be best to use MindOnMap. The tool is perfect for all users since it is simple to use and accessible to all web platforms.
