6 Online and Offline Customer Journey Mapping Tools: Make Customer Journey Map Easily
Do you want to know more about your customers? Or do you want to know how your customers react toward your products? Well, a customer journey map is what you need. This kind of map depicts the customers’ point of view and the flow of their interactions with your brand. And so, if this is what you want to achieve, then the need for the best customer journey mapping tool is inevitable. This is because producing a good map for this task will only be possible if you have the right tool to use because that is the only bottom line of it. Therefore, let’s come and see the fantastic six tools as you continue to read the full content below.
- Part 1. 3 Best Customer Journey Mapping Tools Online
- Part 2. 3 Remarkable Customer Journey Map Makers on Desktop
- Part 3. Comparison of the Tools
- Part 4. FAQs about Customer Journey Mapping Software
As one main writer of MindOnMap's editorial team, I always provide real and verified information in my posts. Here are what I usually do before writing:
- After selecting the topic of customer journey mapping tool, I always do a lot of research on Google and in forums to list the software that users care about the most.
- Then I use all the customer journey map makers mentioned in this post and spend hours or even days testing them one by one. Sometimes I need to pay for some of them.
- Considering the key features and limitations of the customer journey mapping software, I conclude what use cases these tools are best for.
- Also, I look through users' comments on these customer journey mapping programs to make my review more objective.
Part 1. 3 Best Customer Journey Mapping Tools Online
Three of the most appreciated mapping tools online are collated below. Online tools are perfect for those looking for the most accessible ways to ponder.
1. MindOnMap
MindOnMap is one of the best customer journey mapping tools online that offers a free service. It is a tool that is capable of creating journey maps with themed templates, various styles, icons, shapes, etc., persuasively and creatively. Furthermore, it makes no difference to other famous customer journey map makers. Because regarding accessibility and flexibility, you can access it utilizing any device with internet and browser. Likewise, it is flexible in providing you with templates and options. These you can use to illustrate the actual state of your customers by enabling you to input your customers’ pictures.
On top of that, you will also be impressed at how this online customer journey mapping tool lets you experience the smoothest creation procedure. Imagine that even if you are a first-time user, it will give you a familiarity vibe, for it promotes effortless mastery through its hotkeys feature. So, the bottom line is that you shouldn’t miss utilizing this fantastic online tool if you want a nice and friendly map maker.
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PROS
- It is a free and accessible mind-mapping tool.
- Numerous templates are available.
- Easy sharing online.
- It automatically saves the projects, which will prevent you from losing data.
- It has a smooth exporting process.
CONS
- Poor internet limits its capabilities and full function.
2. Lucidchart
Lucidchat is another customer journey map maker that will make you a good deal online. This online maker comes with elegant templates that you can customize freely with its comprehensive formatting options to choose from. Moreover, Lucidhcart lets you easily share and visualize your data findings and helps you increase your customer engagement and revenue. However, Lucidchart is not a completely free tool to use. Although it provides a free plan, it also comes with a paid program with its most refined.
PROS
- It offers a free plan.
- It comes with an intuitive interface.
- It offers a collaboration feature.
- With easy sharing.
CONS
- The free plan is limited to a specific number of projects.
- Need a stable internet to execute the functions well.
3. Custellence
Lastly, we have Custellence, a customer journey map tool that designs very well. It is infused with a flexible mapping structure, outstanding image collection, curve lanes, and more. Furthermore, this Custellence, like the other two remarkable mapping tools online, enables you to share your customer journey map with your team members easily. This fact also applies to its simple interface that makes its users’ learning process very fast. However, the free plan this tool offers is limited to only one journey map, with 60 cards and an exportation PNG.
PROS
- Easy and flexible to use.
- Full-featured online tool.
- Perfect for customer journey mapping.
CONS
- It is not entirely free.
- The free plan can only work with one journey map.
Part 2. 3 Remarkable Customer Journey Map Makers on Desktop
Let us now meet your desktop’s three best customer journey mapping software. These three are also capable of catering to your mapping creation offline.
1. Sketch
If you are looking for a clean and simple interface, then Sketch is something that you need to consider. It is software that lets you design your journey map from scratch while working with your team via its real-time collaboration feature. This means you can expect your team to add their ideas to your project within a remote process. What is more impressive is that Sketch has a mobile mirror app that allows you to view your journey map using your phone.
PROS
- It has an intuitive and neat interface.
- It is also available online.
- With a collaboration feature.
- It comes with a customer journey map app for mobile.
CONS
- The software is only available on Mac.
- No free version for both platforms.
2. Microsoft Visio
Microsoft Visio is another software with a totality application for diagramming and mapping. Furthermore, Visio has multiple icons and templates for creating different illustrations, such as mind mapping, flowcharting, and diagramming. It is one of Microsoft’s trusted and intact products with open technical support for its consumers. Another significant reason to choose Visio is its broad support in nearly all file formats for its export function.
PROS
- It is flexible and practical for almost all mapping types.
- User-friendly with an intuitive interface.
- With a broader range of output formats.
CONS
- It is not a free tool. Hence with a free trial.
3. PowerPoint
Another capable Microsoft product to look out for as a customer journey map maker is PowerPoint. Being one of the office suites of Microsoft, PowerPoint has been exploited to be as efficient as the other mind-mapping tools out there though it's purposely made for presentations. Likewise, numerous illustrations are present in this software, as its SmartArt feature comes with many different shapes, arrows, and templates.
PROS
- It has 24’7 technical support.
- With an intuitive interface.
- It exports the customer journey map to many various formats.
CONS
- It is paid.
- Not as easy as the other tools.
Part 3. Comparison of the Tools
| Affinity Diagram Maker | Free | With Collaboration Feature | With Journey Map Templates | Supported Image Formats |
| MindOnMap | Yes | Yes | Yes | JPG, PNG, SVG. |
| Lucidchart | No | Yes | Yes | GIF, JPEG, SVG, PNG, BMP. |
| Custellence | No | Yes | Yes | PNG, JPG, GIF. |
| Sketch | No | None | Yes | SVG, TIFF, PNG, JPG. |
| Visio | No | None | Yes | GIF, PNG, JPG. |
| PowerPoint | No | None | Yes | PNG, TIG, BMP, JPG. |
Part 4. FAQs about Customer Journey Mapping Software
Is there a Google customer journey mapping tool to use?
Yes. You can use the Drawing tool in Google Docs to create a customer journey diagram.
Are there stages in creating a customer journey map?
Yes. In creating a journey map for customers, you must use the five A’s. These five A’s consist of Ask, Act, Appeal, Awareness, and Advocacy.
What are the tips for making a good customer journey?
You must know how to listen to your customers’ feedback, analyze them and implement solutions for them.
Conclusion
Now you know the best customer journey mapping tools this season, we assume you already have the confidence to make your map. Don’t hesitate to use the tools we introduce to you because many are happy and content with using them, especially the MindOnMap.
