6 Customer Journey Map Templates and Examples to Motivate You
If you are in a business that deals with customers, you can already tell how unpredictable customers are sometimes. How? After spending their time examining your product, and to the point when they already have it in their cart, they still tend to abandon it upon payment. In other cases, they inquire about the product, and they seem to like it very much and are so close to purchasing it, but they suddenly change their mind. So, mapping the customers’ journey will be a good solution if you are wondering why customers have this sudden change of mind. On this note, we are about to present six customer journey map templates and examples you can use for this task.
- Part 1. Recommendation: The Best Customer Journey Map Maker Online
- Part 2. 3 Kinds of Customer Journey Map Templates
- Part 3. 3 Types of Customer Journey Map Examples
- Part 4. Bonus: How to Create a Customer Journey Map Using MindOnMap
- Part 5. FAQs about Customer Journey Map Samples and Templates
Part 1. Recommendation: The Best Customer Journey Map Maker Online
Before entering to see the templates and examples that we have below, let us all see the best-recommended map maker for this. MindOnMap is the most remarkable online mind-mapping program that you can use to administer the sample customer journey maps that you are about to see. It is a free online tool that offers essential stencils and options, such as themed templates, icons, various styles, shapes, arrows, etc., to come up with a persuasive and creative customer journey map. Furthermore, regarding its accessibility and flexibility, MindOnMap can be accessed by utilizing any device as long as it uses the internet and browser. Likewise, it provides you with huge cloud storage that helps you keep records of the various maps, diagrams, and charts you make for months.
Moreover, you can use it to illustrate the precise state of your customers by allowing you to put their images on the map, together with your personal comments about them. What’s more impressive is the neat and professional-look interface that lets you experience the smoothest customer journey map example creation. It even allows first-time users the familiarity vibe with its breezy mastery by its hotkeys attribute.
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Part 2. 3 Kinds of Inspiring Customer Journey Map Templates
1. Template for Customers’ Expectations Assessment
This is a sample template that you can see from PowerPoint’s free templates. It has a nice attribute as it comes to showing different phases that you can use to evaluate your customers’ expectations.
2. Template for Blueprint of Service
This template shows the outline of the service, where the customers’ actions are included. If you want to know your customer’s journey until he gets the product delivered to his doorstep, then this PowerPoint customer journey map template deserves a try.
3. Template for Customers Empathy
Now, if you want to show customer empathy, this template is the best to use. As you see in the image, it allows your customers to answer what they do, say, hear, feel, think, etc. This way, you can comprehend how people see your product.
Part 3. 3 Types of Motivational Customer Journey Map Examples
1. Product Initiative Journey Map Sample
Our first example for you is the journey map for initiating a product. This is one of the most appealing map approaches, for it is illustrated in a comprehensive outline. Moreover, you can create this sample from one of the customer journey map templates free downloads we had previously.
2. Employment Services Journey Map Sample
This amazing customer journey map shows the employment services. In other words, it depicts the process of the involvement of job seekers in a services organization. On the other hand, this sample can help businesses to explore it and see through it the collected views of customers.
3. Supermarket Service Journey Map Sample
You can take a sneak peek at this last sample that we have for you. This sample may and may not be applicable to you if you have a different line of business besides the one resembling a supermarket. However, with this customer journey map for supermarkets, you can get its strategies in getting the sympathy of your customers.
Part 4. Bonus: How to Create a Customer Journey Map Using MindOnMap
Now, after looking at the samples and templates above, we have decided to bring you this bonus part. This gives you an idea of how to turn this content into a reality. It is by making them on your own. With this being said, let us use the best software we introduced to you, the MindOnMap.
Sign in
First, you must visit MindMap’s official website and hit the Create Your Mind Map button. Then, sign in using your email account.
Create a New Project
Upon reaching the main page, go to the New menu, and choose a template for your map. After choosing a template, this tool will direct you to the main canvas, where you can start working on your map. To begin, you must expand the map by pressing the ENTER and TAB bars on your keyboard.
Design Customer Journey Map
After that, begin labeling the map with the needed information. Then if you want to put images, comments, and links, in your map, locate them at the top part of the canvas. Also, you can modify the map's colors, shapes, and styles to make it vibrant. To do so, access the options located at the right part of the canvas.
Export the Customer Journey Map
To save your map, you may hit the Export tab, as seen in the image below. Then, select the format you want for your map.
Further Reading
Part 5. FAQs about Customer Journey Map Samples and Templates
Is there a customer journey map template in Excel?
Yes. Excel comes with a SmartArt feature, where ready-made templates are placed.
How long will it take me to build the employment service CJM sample?
This sample is laborious since it consists of many images and texts. With this type of customer journey map, it will take you an hour or two to finish.
Can I use Google Drawings to build a customer journey map?
Yes. There are tons of elements that you can use in Google Drawing for your customer journey mapping. However, you will need to make the map manually without a template.
Conclusion
There you have it, the six customer journey map templates and examples that will inspire you on this task. You can duplicate one of the samples if you use your own content. In addition, don’t forget to use MindOnMap in creating your map, as it is the best program for beginners like you.
