Learn Everything about SWOT Analysis of Airbnb

Are you a traveler looking for a place you want to rent? Then you can consider visiting Airbnb. It is a website and mobile application that helps you to rent places. But if you do not know about Airbnb, we’ll gladly help you. In this guidepost, we will give you an overview of Airbnb. Then, we will also provide its SWOT analysis. It helps you identify its advantages and disadvantages. After that, you will discover an outstanding diagram maker for creating the Airbnb SWOT analysis. Check the post and learn more about the SWOT analysis of Airbnb.

• Part 1. What is Airbnb
• Part 2. Strengths of Airbnb
• Part 3. Weaknesses of Airbnb
• Part 4. Opportunities for Airbnb
• Part 5. Threats to Airbnb
• Part 6. Remarkable Tool for Airbnb SWOT Analysis
• Part 7. FAQs about Airbnb SWOT Analysis

Part 1. What is Airbnb

Airbnb is among the digital platforms that host vacation rentals. It is an American company that offers a website and mobile application that lets travelers search and book short-term vacations. It includes travel experiences for solo trips, business trips, family gatherings, and more. The platform lets travelers search for experiences or accommodations, save on wish lists, and more. Also, Airbnb doesn’t own properties. It is an intermediary between people looking for space and those wanting to rent a space. Creating an account on Airbnb is free. You only need to insert your name, birthday, email address, and password. It also asks you to treat everyone equally, regardless of gender, race, religion, and other factors.

If you want to view the SWOT analysis on Airbnb, see the diagram below. You will see essential factors that may affect the business. You can see its industry capabilities, making them a growing business. Also, you will see its weaknesses that slow the process of its success. Aside from that, you will learn about potential opportunities and threats that may help or hinder the company’s success. To understand better, we will give detailed information about the SWOT analysis.

Get a detailed SWOT analysis of Airbnb.

Part 2. Strengths of Airbnb

Connection of Hosts and Guests

◆ Airbnb is capable of connecting guests and hosts. Then, the hosts will show and list their properties. It can be a full house, single room, treehouse, or even a castle. They will also put the availability and prices of what they can offer. On the other hand, guests can search for houses they want to rent. They can also view other guests' reviews to see and know their experience. Airbnb acts as an intermediary between guests and hosts. This strength helps the business to grow more since it can connect the customer directly. Also, with their great services, there is a chance that consumers will visit Airbnb again for renting.

Trust and Safety

◆ The business has various trust and safety measures. It is to ensure the safety and security of users or customers. It includes the security and safety of the payment platform, protection insurance, host guarantee program, and more. Airbnb lets consumers feel safe and great when booking or giving their information. With this, more consumers are becoming loyal to the business.

Offer Cheaper Option

◆ The business offers cheaper options to its consumers. Compared to the price of reserving a room in the hotel, Airbnb can offer a more affordable price. They ensure that they can attract more guests and offer excellent service. This strength can help the business to convince travelers to book and rent a house using the Airbnb platform.

Part 3. Weaknesses of Airbnb

Dependence on Hosts

◆ The main business model of Airbnb relies on the hosts that provide accommodations. It is a risk to the business if the host decides to withdraw from the platform. The business must not focus on the host only. They must create another business model for its development. If they continuously rely on the host, it will be hard for them to increase their revenue.

Poor Customer Service

◆ Some users have complaints about the poor customer service of the business. When solving some disputes or booking issues, users are not satisfied with customer service. Some reports are that they are too slow to respond and can’t solve anything at all. As we all know, customer service is another factor that may help the company. They must assist consumers with their queries. However, it may affect the business's reputation if they don’t solve a certain problem.

Lack of Presence

◆ The business is not that popular. Some travelers communicate directly with the hosts instead of using Airbnb. This weakness can affect the revenue of the business. To be popular, they must promote and advertise their business worldwide. They must create a strategy that lets people discover Airbnb, especially on social media. With this, they can improve their presence in other places.

Part 4. Opportunities for Airbnb

Global Expansion

◆ Since the business lacks an international presence, expanding is an opportunity. Airbnb can create various advertisements and marketing strategies to promote the business. Also, it would be helpful if they could have more hosts from other places. This way, more guests or travelers will know about Airbnb.

Business Diversification

◆ Airbnb only focuses on accommodation, which limits the growth of the business. So, it is an opportunity for the company to create an additional business model. The best example is car rental. Airbnb must have partnerships with car rental companies. This way, people will have another option when using Airbnb.

Part 5. Threats to Airbnb

Traditional Hotels

◆ There are traditional hotels that offer more flexible and affordable accommodations than Airbnb. This threat can affect Airbnb’s services and limit its business growth. Airbnb may consider its offerings if they want to stay in competition. It may also pressure the business, especially its sales, customer service, and more.

Faces Lawsuits

◆ The business is vulnerable to lawsuits from the host that uses the platform. Some hosts sued Airbnb due to its inability to repay cancellation fees. Also, three will be some issues like discrimination against travelers and hosts that may arise.

Part 6. Remarkable Tool for Airbnb SWOT Analysis

We are happy to assist you in developing the SWOT analysis for Airbnb in this part. MindOnMap is the best online tool for drawing diagrams. The tool can provide all the features you need for creating charts. You can use various shapes, arrows, and text when using the General option. On the top section of the interface, you can choose the font style, size, tables, and color. The Fill color option lets you alter the shape's color. Additionally, the right side of the screen is where you'll discover the Theme settings. You can give the chart a beautiful backdrop color with this feature. You may create the SWOT analysis using more features in MindOnMap. The tool doesn't demand you save your chart while the process progresses. Because of its auto-saving feature, you won't have to worry about data loss. You can also save your final SWOT analysis in various file formats using the tool. You can switch the output's format to PNG, JPG, SVG, PDF, and more.

Part 7. FAQs about Airbnb SWOT Analysis